Swatch Air Tube Watch by Laurence Dawes

Swatch has built a reputation on creating ultra-simple, trend setting watches – offering literally thousands of designs to suit everybody. This Swatch looks at moving the company's brand into the future by modernizing its range of digital watches. Based on air tube you find in most bicycle pumps, it juxtaposes two existing products in a contemporary fashion to create a very sleek and minimal bracelet watch – aligning itself with a current trend in wristband fashion.





Designer: Laurence Dawes

Moonboot Watches

Uber Hi-tech And Just For Women Too

The stereotypical hi-tech watch is a very masculine item but the "i/o" concept emphasizes the watch as a fashion accessory for women. It's designed like a cuff bracelet with a hidden digital clock. Its body features a glossy mirror surface finish that only allows light through from underneath. When not in use it shows just a dot. After touching the dot, the time magically appears!




Designer:Robin Bigio - Oliviero Zanon